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Pottery studio · Ready-made brand

Pot Pot

A pottery studio for first pots and second tries.

What is inside
Name, wordmark and maker’s mark, voice, a palette shown as pots, six textures, type, boxes, paper goods, the studio wall and social.
Where it stands
Ready-made. A complete identity, waiting for its owner.
Pot Pot: brand book cover

The idea

The name says it twice, because nobody stops at one pot.

So everything comes in twos: the voice (squish squish, spin spin, wait wait), the two rims of the maker’s mark, and a wordmark whose second pot leans a little, because no two pots come out the same.

Play with it

Squish squish. Spin spin.

Drag the clay in or out to shape a pot. Pull the rim up to make it taller. Fire it when you like it.

The shelf

Nothing fired yet. First pots take a minute.

Glaze

wait wait.

The brand book

12 pages

Pot Pot: the idea
The idea
Pot Pot: wordmark and mark
Wordmark and mark
Pot Pot: voice
Voice
Pot Pot: colour
Colour
Pot Pot: texture
Texture
Pot Pot: type
Type
Pot Pot: boxes
Boxes
Pot Pot: the maker’s mark
The maker’s mark
Pot Pot: paper goods
Paper goods
Pot Pot: the studio wall
The studio wall
Pot Pot: social
Social

The pots, boxes and paper goods are renders in the brand’s own colours, not photographs.

If Pot Pot sounds like your studio, write to us.

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Five pro bono spots, for people and organisations doing work that supports women: their safety, their voices, their work, their dignity. If you know who one of these letters is for, tell us. We will read every nomination, choose five, and write back.

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For people who would like to work with Khatt: designers, writers, strategists, social leads, researchers and video makers. No form letter needed. Tell us what you do and what you notice.

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