Vastu, numbers and interiors · Ready-made brand

Uttar

It means north. It also means answer.

What is inside
Name, logo and north mark, the nine squares, colour, materials, voice, the compass, a house read by direction, the numbers, eleven services, the reading, objects, the studio, social and sources.
Where it stands
Ready-made. A complete identity, waiting for its owner.
Uttar: brand book cover

The idea

Uttar is the Hindi word for north, and for answer. So this is a Vastu practice that starts with the compass, not with fear.

One grid holds everything: the nine squares of the old house plan, with the middle left empty on purpose. The A in the name is a compass needle. And a reading ends in four quiet marks: leave it, turn it, move it and, rarely, rebuild.

Play with it

Furniture before walls.

Put each thing in a square and Uttar says what it would do. Then turn the house, and read it again.

Six things to place

The reading

  1. Nothing placed yet. Pick a thing, then a square.
  • रहने दें Leave as it is
  • घुमा दें Turn it
  • खिसका दें Move it
  • बदल दें Rebuild. Rare, and not in this game

North is that way.

Type a name. Each letter has a number, and the numbers add up to one.

The squares follow the brand book’s compass page, and the letters follow its Chaldean table. A reading from a person looks at a great deal more than this.

The brand book

16 pages

Uttar: the idea
The idea
Uttar: the logo
The logo
Uttar: nine squares
Nine squares
Uttar: colour
Colour
Uttar: materials
Materials
Uttar: voice
Voice
Uttar: the compass
The compass
Uttar: a house, by direction
A house, by direction
Uttar: numbers
Numbers
Uttar: services
Services
Uttar: the reading
The reading
Uttar: objects
Objects
Uttar: the studio
The studio
Uttar: social
Social
Uttar: sources and care
Sources and care

The Hindi, the placements and the number tables are written from research, and are checked by a native speaker, a Vastu consultant and a numerologist before anything is printed. The keepers of the directions are named, never drawn.

If Uttar sounds like your practice, write to us.

Write a Khatt

For someone you love.
Someone you miss.
Someone you never got to tell.

Private by default. Nothing is kept unless you choose to leave a line.

Have something in mind?

Much of what we have made is under NDA, unreleased, or the client’s own to show. Tell us what you are looking for. Where we are allowed to, we will send you something relevant.

Type of work
What is it for?

Thank you. We will read this properly and reply within two working days with what we can share. Some of it may arrive with a confidentiality note of its own.

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Notes

Things we noticed: observations on brands, culture, language and the craft of communicating. The first notes are being written. Leave your email and we will send them when they are ready.

Thank you. You will hear from us when the first note is up, and not before.

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Five Letters

Five pro bono spots, for people and organisations doing work that supports women: their safety, their voices, their work, their dignity. If you know who one of these letters is for, tell us. We will read every nomination, choose five, and write back.

Thank you for carrying this letter. We will read every nomination and write back.

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Write a letter to us

For people who would like to work with Khatt: designers, writers, strategists, social leads, researchers and video makers. No form letter needed. Tell us what you do and what you notice.

Thank you. Your letter is with us. We read every one.

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