Work.
I’m looking for in .
A selection, not the whole shelf. We have worked with fifty clients. These are the projects we can show, each chosen because it explains a different way we think.
How do you draw a practice built on precision?
What exactly is Pilgrimages?
What does being bold actually look like?
How do you make many products read as one piece of infrastructure?
How do you make advanced technology feel like something a tired parent can trust?
Later seen on Shark Tank India, Season 5
How do you sell a trip without selling a destination?
How do you tell kids a chocolate is healthy, and keep it fun?
How do you design for an industry you’ve never worked in?
How do you make a home loan feel less intimidating?
How do you turn the character of a building into a brand?
How do you make a brand look more considered without making it a different brand?
Nothing public here yet.
That does not mean we have not done it. Much of our work stays private. Ask us, and where we are allowed to, we will send something relevant.
From our own desk
Brands we invented.
Nobody asked for these. Each is a complete identity with a name, a voice and a full brand book, and each page has something to play with. Most are ready-made and looking for the right owner.
Cocktail bar · Ready-made brandPicantitaPicante, politely.Throw the stickers
Pottery studio · Ready-made brandPot PotA pottery studio for first pots and second tries.Throw a pot
Gujarati restaurant · Ready-made brandThodu MithuA little sweet. A pinch of salt. Very Gujarati.Tie and dye a cloth
Rage room · A challenge from a friendCalm DownNamed after the two words that have never once worked.Break a plate
Vastu, numbers and interiors · Ready-made brandUttarIt means north. It also means answer.Read a house
Glitter pens · Ready-made brandLove, LilyGlitter pens that don’t smudge.Write in glitterLike one? It can be yours, as it is or reworked around your business.
Ask about oneShorter stories.
One screen each
Storage is functional. The brand didn’t have to be.
Luxury doesn’t always need to announce itself.
A trek brochure: the route, the altitude, the days.
Some of our work stays private
Have something in mind?Tell us about it.
Much of what we have made is under NDA, unreleased, or the client’s own to show. Tell us what you are looking for and, where we are allowed to, we will send something relevant.